TLOG Podcast Episode 8: How to Set Goals and Achieve Goals

During this episode of "The Life of a Gentleman," our hosts, Richard and Charles, first talk about goals. They discuss why it's important to have goals and how setting them makes your dreams more tangible. Richard and Charles also go over the acronym S.M.A.R.T. goals and which teach the listeners how to make their goals effective. Our special guest Lydia Evans, who has appeared on ABC's "Shark Tank," talks about her product (the SWG bar), her experience on Shark Tank, and also her future plans. Lastly, Richard and Charles introduce Barnette Holston for the Gentlemen's News where he speaks about New York Fashion Week. Barnette discusses his participation and also the do's and don'ts of attending New York Fashion Week. Stay tuned for future episodes where our hosts will give tips on lifestyle, fashion, and etiquette. 

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Lydia Evans, owner of SWAG Essentials began her skincare business with one product for men that changed her entrepreneurial journey.

Featured on ABC's Shark Tank, Evans had the opportunity to pitch her popular SWAG Bar, a loofah soap used to exfoliate and eliminate razor bumps, to the team of billionaire investors in hopes of landing the deal that would take her business to the next level. But with only $54,000 in sales at the time and little market visibility, the sharks politely declined and Evans was forced to leave the tank without an offer.

Despite receiving a no from investors, her life since appearing on “Shark Tank” has been drastically different. SWAG Essentials has taken off and the success is really happening.